Why Not Search and File Yourself?


Trademarks are valuable assets of your company.

So, Now That You Decided To Protect Your Valuable Trademark, Why Not Search and File Yourself?

The reason is that TrademarkAuthority does the work so you don’t have to at a no-brainer price.  The USPTO makes it relatively easy to conduct online searches and file a trademark application online; however, there are many landmines, pitfalls and traps in searching and filings marks via the USPTO trademark database.

Do-it-yourselfers may think that they cleared the mark, but rest assured, the USPTO conducts extensive similarity searches and a potential problematic mark may not be found by simply plugging in the mark into the search field. We’ve had too many clients come to us saying the mark was cleared based on their search, but unfortunately, the client missed locating a problematic mark due to inexperience in searching.  For example, if the mark is VIVIDVIEW, you have to search each distinctive portion of the mark separately, i.e., search VIVID and then search VIEW, as well as search spelling and phonetic equivalent terms, such as VUE or VU in order to conduct a complete and accurate search.  By not conducting a complete trademark clearance/availability search, you will very likely miss a relevant citation that may bar your registration or use of the mark for your intended goods and services.

Likewise, there are strategies in filing an application to ensure that the USPTO does not refuse registration.  We pride ourselves on finding unique strategies and solutions so that our client’s achieve their business goals – registering protectable and enforceable trademarks at a reasonable cost.  For example, we draft your trademark application in order to circumvent a potentially problematic prior mark by avoiding any overlap between the goods or services.  Additionally, we may suggest “tweaking” your mark, i.e., make minor changes or add a word, in order to further distinguish your mark from a prior mark.

Click on the following link if you want to conduct a free USPTO Trademark search – Free USPTO Trademark Search

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TrademarkAuthority is a service exclusively licensed to Pearl Cohen Zedek Latzer Baratz LLP ("Pearl Cohen"), an intellectual property law firm located in New York, NY, that provides personal and expert trademark and copyright legal services covering the U.S., Europe, Canada, Australia, Mexico, Japan, China and many other countries throughout the world. This Web site may be considered Attorney Advertising. The information provided on this site is not legal advice, but general information on legal issues relating to trademark searching and registration. Prior results do not guarantee a similar outcome.

TrademarkAuthority was founded by an expert trademark attorney and former U.S. Trademark Office Examining Attorney who has over twenty-two years experience representing clients on a variety of trademark and copyright law issues. Our legal services include trademark searching, filing trademark applications, responding to USPTO Office Actions, filing Statements of Use, representing clients before the U.S. Trademark Office, Federal and State courts, maintaining trademark registrations, monitoring, policing and enforcing trademark rights and filing copyright registrations.