Choosing a Strong Trademark

doodle_4A major part of TrademarkMobile’s Trademark Services is assisting clients in choosing strong, non-descriptive (inherently distinctive) trademarks for their products and services.

All trademarks are placed on a spectrum from strongest to weakest:

The USPTO and courts hold that Coined, Fanciful, Arbitrary and Suggestive Marks are Inherently Distinctive – they immediate function as trademarks without proof of secondary meaning.

Here Are Some Helpful Hints on Choosing Strong Trademarks:

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TrademarkAuthority is a service exclusively licensed to Pearl Cohen Zedek Latzer Baratz LLP ("Pearl Cohen"), an intellectual property law firm located in New York, NY, that provides personal and expert trademark and copyright legal services covering the U.S., Europe, Canada, Australia, Mexico, Japan, China and many other countries throughout the world. This Web site may be considered Attorney Advertising. The information provided on this site is not legal advice, but general information on legal issues relating to trademark searching and registration. Prior results do not guarantee a similar outcome.

TrademarkAuthority was founded by an expert trademark attorney and former U.S. Trademark Office Examining Attorney who has over twenty-two years experience representing clients on a variety of trademark and copyright law issues. Our legal services include trademark searching, filing trademark applications, responding to USPTO Office Actions, filing Statements of Use, representing clients before the U.S. Trademark Office, Federal and State courts, maintaining trademark registrations, monitoring, policing and enforcing trademark rights and filing copyright registrations.